857 Digital
857 Digital

Types of Search Engine Optimization

On-Page Optimization

Improving pages so they rank better.

Off-Page Optimization

Improving you are seen on the web.

Technical Optimization

Making sure your site is fast and usable.

SEO projects generally involve three stages: optimizing your web pages, optimizing your how you are seen by search engines and optimizing your web technical systems. 

  1. On-Page Optimization: On-page optimization involves optimizing elements directly on a website to improve its search engine ranking. Key factors include:
    • Keyword Research: Identifying relevant keywords and strategically placing them in content.
    • Content Quality: Creating high-quality, relevant, and engaging content that satisfies user intent.
    • Meta Tags: Optimizing meta titles and descriptions to accurately represent page content.
    • URL Structure: Creating clean and user-friendly URLs that include relevant keywords.
    • Header Tags: Proper use of header tags (H1, H2, etc.) to structure content and highlight key points.
    • Image Optimization: Optimizing images for faster loading times and adding descriptive alt text.
  2. Off-Page Optimization: Off-page optimization focuses on improving a website’s reputation and authority through activities external to the site itself. Key components include:
    • Link Building: Acquiring high-quality backlinks from reputable websites to boost credibility.
    • Social Media Presence: Engaging in social media platforms to increase brand visibility and reach a broader audience.
    • Influencer Marketing: Partnering with influencers to promote the website and its content.
    • Online Reviews: Encouraging positive reviews to build trust and credibility.
  3. Technical Optimization: Technical optimization involves improving the technical aspects of a website to enhance its performance in search engines. Key considerations include:
    • Site Speed: Ensuring fast loading times to provide a better user experience.
    • Mobile Friendliness: Optimizing the website for mobile devices, as search engines prioritize mobile-friendly sites.
    • Crawlability: Making sure search engine bots can easily crawl and index website content.
    • Sitemap: Creating and submitting an XML sitemap to assist search engines in understanding the website’s structure.
    • Robots.txt: Configuring the robots.txt file to control which parts of the site search engines can or cannot crawl.